The number of visitors generally drops during the winter period in Wellington.
This campaign highlight the city’s diversity, creativity, and vibrancy and how it makes you feel,
introducing the Wellington Effect.
Visiting New Zealand's capital is inspiring and invigorating, almost as if you can reverse
the ageing process, it makes you feel forever young.
introducing the Wellington Effect.
Visiting New Zealand's capital is inspiring and invigorating, almost as if you can reverse
the ageing process, it makes you feel forever young.
The campaign proved to be one of the best performing in recent years for WellingtonNZ.
+ 8.6% across the target May – July travel period.
👯♀️ CREW
Client: Wellington NZ Tourism
Agency: EightyOne NZ
Photographer: Joseph Kelly
Creatives: Justine Senee, Erwan Elmayan
Executive Creative Director: Chris Bleackley