People find it difficult to trust their power companies and often feel exploited.
However, the New Zealand company Powershop places a major focus on its customer relations.
Back in 2019, we launched a new brand platform that personified power. We put a face and an attitude to an otherwise
intangible entity, then demonstrated how Powershop was the company consumers ought to be with.
We created the new Powershop mascotte.
However, the New Zealand company Powershop places a major focus on its customer relations.
Back in 2019, we launched a new brand platform that personified power. We put a face and an attitude to an otherwise
intangible entity, then demonstrated how Powershop was the company consumers ought to be with.
We created the new Powershop mascotte.
NB: We worked on concepting this campaign and designing the character.
After we left New Zealand, other creatives took the lead and moved forward in the production of this fun campaign.
After we left New Zealand, other creatives took the lead and moved forward in the production of this fun campaign.
"Across TV, outdoor and social we showed a typical customer
in a not-so-typical relationship with Powershop."
EightyOne
in a not-so-typical relationship with Powershop."
EightyOne
🏆 AWARD
1 Silver at Effie Awards (Consumer Service)
1 Bronze at Axis Awards (Youtube Completion Rate)
2021 People's Choice Award from Consumer NZ
2020 Mascot of the Year from Stop Press NZ
👯♀️ CREW
Client: Powershop
Agency: EightyOne NZ
Production company: Assembly
Creatives (concept and character design only): Justine Senee, Erwan Elmayan
Executive Creative Director: Chris Bleackley