Words can be more haunting than you think.
We turned social media comments into AI-generated posters to show what cyberbullying looks like.
Many cyberbullies believe their behaviour is less harmful because it is “only words” (Source: Social Media Victim Law Center).
But for the victims, it can feel like they’re in a horror movie.

Based on real hate comments from social media,
we’ve created these horror movie posters using the text-to-image AI tool Midjourney.
👯‍♀️ CREW
Creatives: Justine Senee, Erwan Elmayan
Strategy: Twan Wiertz
Copy supervisor: Leanne Dingwall
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