Volleyball is one of the most equal sport in the world. Equal recognition, equal respect, equal payment.
With this campaign, we encourage the world to become more gender equalby making volleyball a model for other sports.
With one simple jersey.
The Equal Jersey is the world’s first sports jersey that features the names and number of BOTH a male and female athlete.
With this campaign, we encourage the world to become more gender equalby making volleyball a model for other sports.
With one simple jersey.
The Equal Jersey is the world’s first sports jersey that features the names and number of BOTH a male and female athlete.
With just one shirt, we reached international news on every continent,
6,65 million estimated viewings, with a total reach of 3.3 billion people.
6,65 million estimated viewings, with a total reach of 3.3 billion people.
🏆 AWARD
Gold PR at Sabre Awards
👯♀️ CREW
Client: Volleyball World
Agency: Ogilvy Social.Lab Amsterdam
Creatives: Justine Senee, Erwan Elmayan, Harry Hobbs, Max Arlestig
Executive Creative Director: Tolga Büyükdoganay