
Are you ready, Rome?
Because there’s a new sport in town.
With hotter players. Cooler moves.
Sand more blistering than fresh asphalt.
And fans louder than Italian traffic.
Because there’s a new sport in town.
With hotter players. Cooler moves.
Sand more blistering than fresh asphalt.
And fans louder than Italian traffic.
So bring your best chants.
Your freshest outfit.
Your slickest shades.
And some strong sunblock.
Your freshest outfit.
Your slickest shades.
And some strong sunblock.
Because in 2022…
BEACH IS IN TOWN.
BEACH IS IN TOWN.








When volleyball blends beach vibe with urban culture and Italian architecture.
👯♀️ CREW
Client: Volleyball World
Agency: Ogilvy Social.Lab Amsterdam
Creatives: Justine Senee, Erwan Elmayan, Max Arlestig, Jesse Rider, Jurriaan Van Bokhoven
Production: Justine Senee, Erwan Elmayan
Executive Creative Director: Tolga Büyükdoganay