Dogecoin (DOGE) is a cryptocurrency that has surged in popularity after getting public coverage
and support from celebrities like Elon Musk and Snoop Dogg.
So we used it to our advantage to find pups a forever home. 🐶
and support from celebrities like Elon Musk and Snoop Dogg.
So we used it to our advantage to find pups a forever home. 🐶
In partnership with a US – Pet wellness brand Finn, we launched #AdoptADogecoin,
a campaign rewarding people who adopt a dog with a cryptocurrency investment.
a campaign rewarding people who adopt a dog with a cryptocurrency investment.
"A digital campaign that harnesses the power of cryptocurrency, and dog memes,
to encourage adoptions amongst future pet owners. " - AdStasher
to encourage adoptions amongst future pet owners. " - AdStasher
👯♀️ CREW
Client: Finn
Agency: Ogilvy Social.Lab Amsterdam
Concept: Jose Hernandez, Víctor Morón
Production: Justine Senee, Erwan Elmayan
Executive Creative Director: Tolga Büyükdoganay